Healthcare Travel or Tourism?

Can we be both to you, our customer and patient?

Frankly, I am a bit skeptical. There are conditions that suit themselves to a combination trip. But can that brush be applied so broadly? Can you have heart bypass surgery and spend time traveling around a country with relatively fresh wounds that are still healing? Will your hip or knee replacement allow you to walk with enough ease to cover a significant amount of touring 1 week post operatively?

There are companies in this industry that are marketing themselves to be all things, to all customers, for all occasions and at all times. This is an impossible goal to achieve. It can lure many people in and then disappoint many as well. The providers, the facilitators, the customers need clarity.

Who wants to provide, or receive, what service(s) to, or for which patients?

Clarity:
The first issue and choice is the Quality of the Healthcare.
The second issue and choice is the Quality of the Value proposition.
The third issue and choice is the additional components built around the first two core questions if it is possible.

Does it make sense to you as a customer of healthcare providers to simply book a procedure on-line, book the travel on-line and jet off to a destination around the world and not fundamentally understand the first two core concepts?

Some companies break this down into a simple process map. Components of that process can be mapped and defined. It is a process that can be broken down into enough granular detail so any given set of details appear to make sense. But when you pull back up to the macro level, does it all still fit together in a manner that makes sense?

Yes; you can get a bypass for a great value. Yes; you can travel around an exotic country. Yes; you can fly to and from that location. Is it realistic to expect that the wounds will be healed sufficiently at 1 or 2 weeks post operative to have you truly enjoy the tourism? A critical question for you the consumer and purchaser: Are you expectations for the trip in line with the proposition offered and reality? If not, are you are setting yourself up for disappointment.

The investment, even at a huge discount to domestic care, still requires thought, planning and guidance. That is where a skilled professional services company can provide valuable guidance and assistance. The booking is the easy part.

Jim McCormick, MD
Premiere Medical Travel Company, LLC
818.917.6189