Before we get to the answer to that question, the situation in Thailand has settled for the time being. Remember situational awareness is an important component of advising potential travelers.
So who is your client?
Is it the destination facility?
Is it the potential patient?
Is it the affiliate for whom you generate fees?
A critical and analytic eye can help to identify who your potential client(s) are in a given business arrangement. The better you identify the client or customer the more you are able to provide valuable products and services to them. Being stuck in the middle and providing all things to all clients is a difficult position. It is a shotgun approach that can deplete capital rapidly. Focus allows precision, which preserves capital and creates a more effective use of content and cash.
While static sites allow anyone to find you, are you finding your customers?
The decision to be focussed is difficult. It mandates that you, as a business, potentially lose customers. There are benefits to shedding some customers and developing a more focussed approach.
We at Premiere Medical Travel can help you define an approach that best suits your business needs. Feel free to contact us and discuss the options that will help to grow your business.
Travel Safe, Be Well,
Jim McCormick, MD
Premiere Medical Travel
818 917-6189
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