Friday, June 27, 2008

Thailand

While visiting facilities in Thailand. Two colleagues underwent an impromptu evaluation, on a Sunday morning, without an appointment time. They were met with gracious happy receptionists and staff, were escorted to the exam area, dressed in light jogging suits (no exposed areas), then assessed for nearly 3 hours. 

They had a history and physical performed, an expansive array of blood work, EKG, Chest x-ray, abdominal ultrasound, and an exercise treadmill test. The price was unbeatable. More importantly they were very impressed with the high quality customer service experience and felt they had received a terrific value.

In my opinion, this is the cornerstone to grow this industry. It is not a competition for price point, but rather an option to receive the best value. As more facilities move into this space, the focus needs to move to value and customer service, not simply price. 

Jim McCormick, MD

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